The company began to expand into new frontiers of the plaything industry. In 1971 LEGO did start to target ladies with the launch of furniture pieces and dollhouses; https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor/ in 1974 that introduced it is first our figures, known as Minifigures; in addition to 1979 it expanded in space with sets boasting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of rings elements marketed to young girls. This period also noticed the creation of a managing structure, with Godtfred Kirk Christiansen’s boy Kjeld Kirk Kristiansen getting started with the managerial staff and working to modernize the company’s manufacturing strategies.
The 1971s also noticed the introduction of a method that allowed customers to pick out certain bricks they wanted to purchase and build their own models, rather than purchase pre-made products; this is popular with adults, as well as children. In the same decade, Lego branched out into old territory while using Castle motif, and in 1980 the company added its first train sets to its lineup.
In 1989 Lego launched the Pirate template, and with it lots of pirate delivers, wasteland islands and treasure. The corporation also enhanced its array of facial expressions, adding beards, eye areas and lip stick in addition to the common two eyes and laugh. Some older Lego coin collectors resented these kinds of changes, choosing the more straightforward faces of earlier types.
As Lego expanded in a huge international corporation, it had to find ways in order to meet the requires of the big name purchasers like Target, Wal-Mart and Toys ‘R’ Us, which usually demanded much larger selections and faster shipment times. Maintain with these requirements, the company begun to reduce total production coming back new products by causing more use of computerized assembly systems.